Challenge: From now on, marketers and other business stakeholders should move beyond trend-chasing and embrace proactive strategy-making.

The balance of mindset vs execution is critical to business success for companies of all sizes. Sometimes, people get the balance wrong—even the behemoths.

I ain’t gonna front. It feels odd to start an exciting new venture on the back of gears that have been ground. However, as long as businesses experience missteps, especially ones this public or prominent, lessons can be learned...