Discover why distinguishing between influencers and people with genuine influence is crucial for modern marketing success. This insightful article explores the power of authentic partnerships, cultural intelligence, and flexible brand guidelines in creating impactful campaigns. Learn how to move beyond follower counts to foster meaningful connections with your target audience and drive long-term brand loyalty.

Building a killer brand has never required a Fortune 500 budget. From modern-day techniques such as leveraging user-generated content to harnessing the power of people with influence, here are some examples to make your brand punch above its weight class.